Hey guys, gals, and everyone else!
I’ve been slowly building my blogging résumé over the last year, and I’m proud to say it’s payed off. My job has allowed me to make contacts, and pick up freelance blogging, social media management and VA gigs. I learned so much in my first year of blogging, and I never thought it could have helped me at my ‘real’ job, but it changed my life! I’ve picked the top 5 things I’ve learned from this lovely little blog. Maybe you can learn a little from me too!
The generational gap is real-and you can use it to your advantage.
I can just hear the baby boomers groaning in frustration. At least once a day I (a Millennial) have to explain social media and marketing strategies to people who have been in the business for years. Why? Because times are changing, and not everyone can keep up. Granted, I was born into the technological eras so it’s easier for me to grow with it, as opposed to people who watched it be invented.
BUT I’m able to use this to my advantage. I wasn’t hired at my current position for marketing or social media, I was hired for graphic design. I did however speak up (watch for that tip later) and they saw my worth. People are willing to pay for a translator, even if that means I speak character limits in Twitter Vs Instagram.
You can’t do it all.
If I had to manually publish every tweet and picture my companies require, I’d never have time for anything else. If you have the money it IS SO FREAKING WORTH IT to invest in a scheduling app. I love Hootsuite, it’s my baby.
The hashtag is real, and here to stay.
My company did a last minute campaign around Phoenix Comicon (You can read about that here), and that included social and blogging. I wrote so many hashtags in such a short amount of time. I thought I was going to pull my hair out! YIKES But learning the algorithms and using them to your advantage really does make your company excel, and you a better asset. My success with this rushed campaign is what allowed me to do things later. We needed a food blogger to post for our website, but my boss was too busy to look for one. So I offered to do it, and they were totally on board with that idea. Even though I’ve posted like one recipe in all of staywithme history?! Which you can find here 😉 So basically…I get paid to mess around with food and blog about it on a regional platform.
How cool is that?!
You have to be vocal and have a voice.
I’ve spoken with a couple branches of our company, and the biggest issue I hear is that they don’t have a “voice” when writing. Now I’m not sure if style comes naturally to this ginger, or if my well placed F-Bombs do the trick-but they seem to like my voice. People want to read a real author, not what a newsroom produces for a newspaper. Now, newspapers are awesome, but that’s not the same as a blog.
Back to being vocal…If you know something, make it known! I’m partial to the idea of staying silent until you have something important to stay. People are more likely to listen this way! Honestly, if I had never spoken up at my work about what a freaking twitter party was, I would never had the opportunities I have now.
Which leads me to my last point…
It really is all in who you know.
When I started this blog I knew no one. Zero. Nadda. No other bloggers and certainly no one in marketing. But for success-both as an independent blogger and as one for a company. You really need to. I needed a new day job and jumped on a Facebook post of a family friend. Next thing I knew I had a job as a graphic designer. Ironically, I never wanted to be a graphic designer, I’m just pretty good with the programs. (But I do offer this as a service on my VA page!) This lead to expanding my work load. And then, my bosses put me in touch with freelance opportunities! Basically, even if you work in fast food, talk to everyone. You never know who will change your life.
What have you learned from blogging? Let me know down below!
Stay Sunny ❤