Hey guys, gals, and everyone else!
I’m so close to my one year ‘blogiversary’ I can almost taste it! I’ve learned so much more than I thought I would during that time. Sometimes jumping into the blogging world can be scary, especially when there’s no perfect guide out there! I put together my top five mistakes, so that you can avoid them! (Plus a few ways I’ve fixed them!)
You don’t promote anywhere!
You may have your own domain, but without putting your work out there-people will have a hard time finding your awesome content. Use those social media accounts (perferrablly with the same handle as your domain) Plus,there are tons of blogging groups on Facebook that can help you share your posts, plus you can ask them any question under the sun! I made a list of my favorite blogger resources here!
The fix: Join some Facebook groups and start a schedule for sharing on your social media! Find which account draws the most readers for you. Buffer.com is a great way to automate your sharing!
You neglect Pinterest
Each social media platform has a sort of internet ‘shelf life’. Meaning that each platform has a time frame in which prospective readers could happen upon your content before it gets lost in their feed. In other words, that tweet is great for getting readers RIGHT NOW, but unless someone goes to your profile next week-they’ll never see it. It’s the same for Facebook and Instagram. Instagram has a slightly longer shelf life if you use your hashtags correctly. So if you find a niche that doesn’t have a ton of people uploading to it (like #redheadswithblogsrock) then you’re more likely to have people stumble upon you. Bonus points if you get a ton of likes on one picture. That one picture can place you in the ‘top pictures’ which means your picture is the first thing people see for that hashtag.
Now for Pinterest! Because Pinterest uses categories, boards and suggested boards-people are far more likely to find your pins.By joining pinning groups you can get your one pin unto a hundred boards. This creates a snowball effect. More and more people find you on different boards, and then they visit you and repin! Instead of using just your account-you’re kind of using anyone that repins you!
Did I mention that my *small* blog gets 60% of it’s organic traffic from Pinterest? yeah that’s pretty cool. I use interesting descriptions and long photos!
Your photos are ehhhhhh
I’m speaking in super technical terms obviously (sarcasm folks). Photos catch the eye, so you need really good ones! Lighting is very important, probably more important than your camera. You can take stellar pictures with an Iphone and natural diffused lighting. (aka lighting that’s from outside but not directly on your subject. Think a covered back porch!)
The fix:If you have issues taking pictures, or are a night blogger like me, stock photography is your friend. There are plenty of sites where you pay for royalty-free pictures, but I like librestock.com for free ones! You’re welcome!
You don’t have a niche
Now this one is kind of up in the air. Some people strictly stick to their niche…and others don’t (like me!) At the beginning you may find it easier to get repeat readers if you blog about one or two things. You can always expand later! I obviously don’t follow this, but it’s up to you!
You’re headed towards “blogger burnout”
A lot of new bloggers, myself included, get super excited and want to post once a day! In reality it’s better to follow the 20/80 rule for content. Spend 20% of your time creating content and 80% networking or sharing. You’ll get better engagement from readers, and you won’t burn yourself out! I took nearly a month off from blogging in the winter (read about it here) because I burned myself out. I had so many ideas, but no energy to do them! If YOU need ideas, you can check out my post that has 160 blog post ideas for all genres of blogs!
The fix:So I started fresh sharing my already written stuff, and saw a hug jump in readers and comments! Find a schedule that’s manageable and stick to it. Your social life will thank you AND your readers will know when to expect new content! Win-win! I use Buffer.com and a couple other sites to automate my sharing. I just set them once a week and don’t have to worry! That way I don’t have to worry about making social media content, and I can chat with you all 😉
What were some mistakes you made in your first year of blogging? Let me know down below!
Stay Sunny ❤